Twitter Headlines
9 July 2010, 8:00PMIn the past couple of weeks I’ve had at least three people ask me if there is any point to Twitter. I suppose that some people above a certain age feel that there is something that maybe they don’t quite get.
I hate to add to the noise around Twitter, but I’ve given quite a lot of thought to just what Twitter actually is and why people find it interesting. I have to admit that I haven’t found it too interesting personally (I’ll apologise here to all of you who signed up to follow me on Twitter and have been disappointed at the lack of communication), mainly because on the receiving side, I don’t have time to sort the wheat from the chaff and on the sending side, I don’t feel the need to give the world a blow-by-blow rundown of my life.
Twitter is a pretty poor person-to-person communication tool. It is a pretty poor basis for something like team-based communication. It is totally irrelevant for communications that you want to keep private within a team or between two individuals. It’s maybe on a par with SMS on the real-time/asynchronous scale (quite a long way down the asynchronous end of the spectrum).
However, I think that Twitter is amazing for two things:
1. Person-to-World communication: If you have something to say, Twitter is a good way to get it out there. The news today is about a US basketball star who signed up to Twitter so he could tell fans directly and in pretty much real time, which team he was going to sign with. The guy creates a Twitter account, 300k people sign up to follow him. Instead of ESPN or some paper getting the scoop on the news, the player announces it directly to his fans. ESPN and the papers are left to provide details and analysis. I suspect that ultimately, Twitter probably has as big an impact on the news industry as blogs in general. Especially when you get people tweeting about specific blog posts in a way that lifts the important, deeper blog commentary up from the noise. Twitter is also a fantastic tool for corporate groups wishing to keep customers up-to-date for the same reason.
2. Aggregated, consolidated thoughts/views/insights on certain topics
I’ve also started to see substantial value created through consolidating Twitter comments from a broad range of users about a specific subject. Want to know whether or not a movie is any good? Just see what people are tweeting about it (although, of course you are then trusting the judgement of people who spend too much time on Twitter!). I’m certain that we will see a move towards filtering Twitter commentary on certain subjects and generating reasonable consolidated consumer views.
… so, for what it’s worth, that’s what I think. And, of course, it is a fantastic achievement for the founders to have revealed an entirely new dimension of communications, although I’m not sure it was entirely by design!





